ATON FORTIS

Strategic Advisory for Companies Built to Grow.

ATON Fortis partners with emerging technology and high-growth businesses at critical inflection points: from go-to-market to fundraising to exit.

We don't theorize. We've led $100M+ organizations, built sales, marketing and customer success teams from scratch, implemented product-led growth strategies, and helped companies reach successful exits. We bring that experience to you.

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The ATON Fortis Difference

Operator-Led. Investor-Aligned.

Operators, Not Theorists

We've sat in the seats we advise on. Sales, customer success, marketing, revenue operations: we've built and led these functions at scale inside real companies. The advice isn't academic. It's earned through execution.

Investment Rigor Meets Operating Reality

With roots in investment banking and active experience as angel investors, we understand how capital allocators evaluate businesses. We help companies build the narrative, the numbers, and the readiness that investors respond to.

Skin in the Game

ATON Fortis invests in select companies alongside our advisory engagements. That alignment matters: our incentives are tied directly to your outcomes. Your success is our success.

What We Do

Advisory Across the Full Arc of Growth

We work with companies across the key disciplines that determine whether growth is repeatable, sustainable, and ultimately valuable.

01

Go-to-Market & Revenue Development

ICP definition, sales motion design, pricing architecture, channel strategy, and the processes that turn early traction into repeatable growth.

02

Customer Success & Lifecycle Management

Building the CS function to perform: reducing churn, expanding accounts, creating customer advocacy programs, and scaling the playbooks that retain and grow revenue.

03

Product Strategy

Roadmap prioritization, PLG versus sales-led decisions, pricing model design, and competitive positioning grounded in market reality, not internal assumptions.

04

Team Structure & Organizational Design

Scaling from scrappy to structured: defining roles, building leadership layers, setting compensation frameworks, and hiring for the next stage of growth.

05

Fundraising & Investor Readiness

From narrative development and deck construction to investor targeting, diligence preparation, and term sheet guidance: positioning companies to raise with confidence.

06

Due Diligence & Deal Structuring

Investment banking-grade rigor applied to acquisitions, strategic partnerships, and capital transactions: financial modeling, deal structuring, and negotiation strategy.

Selected Engagements

Companies We've Advised and Invested In

A selection of the technology companies and high-growth businesses ATON Fortis has worked alongside.

Advised on sales, customer success, support, and operations. The engagement grew into a full-time role as President, leading a global organization of 250+ to over $100M in annual revenue while implementing a product-led growth strategy.

Advisor → President

Advised on go-to-market plan, client strategy and tiering, platform pricing, and customer success. Successfully executed the adToken token generation event in 2017, one of the leading early TGEs in digital advertising.

Advisor

Early investor and strategic advisor on go-to-market strategy, fundraising, and multi-channel marketing. Reel was acquired by SUMA Wealth in 2023, delivering a successful exit for founders and investors.

Investor & Advisor → Acquired 2023

Go-to-market strategy, competitive positioning, and sales pipeline execution for a growing professional services technology platform.

Advisor

Strategic advisory for a blockchain-based platform focused on personal health records and incentivizing healthy behaviors. An early intersection of consumer health and decentralized technology.

Advisor

Product strategy and go-to-market execution for a marketplace technology business navigating a complex, multi-sided platform model.

Advisor

Engagements are selective and relationship-driven.

M. Raleigh Harbour

Leadership

M. Raleigh Harbour

Founder & Managing Partner

Raleigh Harbour founded ATON Fortis in 2016 to bring operator-grade advisory and strategic investment to emerging technology companies and high-growth businesses. He has spent more than two decades working at the intersection of high-growth technology, capital markets, and operational execution.

He is currently the CEO and Co-Founder of Thinknetic, an AI agent company for healthcare. Prior to Thinknetic, Raleigh served as CEO and Co-Founder of EffectZoomAI, where he built the company's full go-to-market function — including sales, marketing, business intelligence, and customer success — driving 40%+ growth in customer acquisition for local businesses.

In 2021, an ATON Fortis advisory engagement with Bitly converted into a full-time role as President, where Raleigh led a global organization of 250+ employees to over $100M in annual revenue, implementing a product-led growth strategy across the organization.

Raleigh began his career at JPMorgan and Lazard in investment banking, advising companies on M&A, capital structure, and strategic transactions. He moved into operations at The Rubicon Project, then served as Chief Operating Officer of Adap.tv, where he led the company to its highest revenue in history — 85% three-year compound annual growth — before its acquisition by AOL. He subsequently served as SVP of Client Services and Operations at AOL, leading the post-acquisition integration and platform transformation.

Thinknetic — CEO & Co-Founder (AI agents for healthcare)
EffectZoomAI — CEO & Co-Founder
Bitly — President ($100M+ revenue, 250+ employees)
ATON Fortis — Founder & Managing Partner (2016 to present)
AOL (Acq. by Verizon) — SVP, Client Services & Operations
Adap.tv (Acq. by AOL) — Chief Operating Officer
The Rubicon Project — SVP, Corporate & Business Development
JPMorgan & Lazard — Investment Banking Analyst / Associate

MBA, University of Chicago Booth School of Business  |  BA Finance, University of Virginia

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Working on Something That Could Use a Strategic Partner?

ATON Fortis takes on a limited number of engagements at any given time. If you're building something in emerging tech, SaaS, AI, or digital media and you're at an inflection point around revenue, strategy, fundraising, or a transaction, we'd like to hear from you.

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